The stony way to Asia

Why always China?


Clark/Manila - Most companies in Europe first think about China when they think about doing business in Asia. This is the place where they want to sell their high valuable products. However it is often much more easier to start Asian activities in countries which are part of Southeast Asia.

It is mostly an huge advantage for the companies to start thinking about their target, their strategy and their budget before they start or increase activities in Asia. Among the 10 membership countries of the Association of South East Asian Nations (ASEAN) there are three countries which are particularly eligible to start business in Asia:

Singapore, Malaysia and the Philippines. Why?
… Will be followed tomorrow.

Andreas Klippe